Ford Teams Up with Astute Solutions to Deliver Superior Customer Experience in Europe

Cutting-edge deep learning technology will drive Ford’s CX into the future

ford europe car driving

Astute Solutions today announced their selection by Ford to implement Astute Knowledge across 21 European countries, supporting 18 different languages. Included in the solution are Astute’s artificial narrow intelligence (ANI) and patented natural language processing capabilities.

The solution is designed to produce accurate, relevant answers to a wide variety of questions, delivering an enhanced service experience to Ford dealers, agents, and consumers. Ford will use Astute’s AI technology to provide human-level interaction far beyond the reaches of standard search.

Ford customers will be able to engage in two-way conversation with a “virtual agent” on any channel they choose, including Ford’s website, social media, or mobile app. This virtual agent will be able to analyze what the customer is saying and apply deep learning to pull the best answer from multiple data sources, even sources originally written in a different language. The use of smarter technologies to improve every customer interaction represents a fundamental shift for the customer experience.

“We are thrilled to partner with Ford to drive a consistently outstanding customer experience across Europe,” says Richard Jones, SVP Global Sales for Astute Solutions. “We see this project as the leading edge of customer engagement – it’s about giving customers choice.” Ford’s customers, contact center agents, and large dealer network will all use the same platform, ensuring a consistent brand experience whether customers choose to self-serve or engage in a live interaction.

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities and approximately 68,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities.

Astute Solutions helps consumer brands drive loyalty throughout the customer journey with the world’s smartest consumer engagement software. Consumers want to talk to their favorite brands like they talk to their friends, instead of being forced to communicate through stiffly structured interfaces. Astute Solutions’ blend of leading edge technologies makes this possible, eliminating friction during every customer interaction.

This press release originally appeared on BusinessWire.